What's New Now?: L'Oréal Paris x Balmain Collab First Look
I have some fun news, little disasters!
Soon you can wear a little (affordable) luxury everyday, thanks to the recently announced L'Oreal Paris x Balmain collaboration.
The drug store powerhouse announced it will be collaborating with Balmain’s creative director, Olivier Rousteing, for a capsule lipstick collection in May of this year. The collection is separated into three tribes: Couture Tribe, Glamazone Tribe and Rock Tribe. There is still no exact release date that has been reported from either brand, but all signs point to a September launch. Women's Wear Daily reported that the collection would include "a lipstick 'jewel edition' that showcases the three star shades from the tie-in, which is to be carried exclusively in Balmain stores, plus some other retailers, as well." No further information on those shades or any exclusive packaging hasn't been released to my knowledge, however.When the collaboration was announced, it was alsoreported by Women's Wear Daily that Rousteing would design a range of new hues, new packaging, and a new advertising campaign for the brand's legendary Color Riche Lipsticks.
You can see photos of the collections below:
From the photos Rousteing and L'Oreal have posted to their respective Instagram accounts, they've done just that. The shades in this collection range from the everyday staple nude to daring red and bold blue, purples and even an orange. Whatever your tribe, there's something delicious for you in this release. We're promised "12 unique shades with unique matte finish," per the brand's teases on social media. So let's get into a breakdown on what we know about these shades so far (subject to updates as the brand releases more information).
- Power: Deep Brown
- Legend: Grey
- Rebellion: Blue
- Freedom: A True Purple
Couture Tribe :
- Domination: Classic Red
- Liberation: Deep Purple
- Confession: Coral Nude
- Confidence: Rose Gold
- Fever: Rust Orange
- Glamazone: Brown
- Urban Safari: Beige Nude
- Balmain Instinct: Khaki Green